Hai Acasă was created to redefine the real estate experience through a premium identity system focused on trust, transparency, and emotional connection.
Hai Acasă was created to redefine the real estate experience through a premium identity system focused on trust and emotional connection.
THE BRAND
Hai Acasă is a Romanian real estate agency built around a more personal and transparent approach to finding a home.
The brand was created to reflect professionalism and trust while introducing a premium visual identity designed to elevate the customer experience across every interaction.
Project Scope
Create a premium identity system that reflects the quality, clarity, and trust behind the Hai Acasă experience.
Create a visual language aligned with premium real estate services and long-term brand consistency.
Build a structured and intuitive experience focused on usability, trust, and accessibility.
Position Hai Acasă as a more refined, transparent, and premium real estate experience.
Timeline
The identity system was developed through a phased approach focused on building consistency across digital, branding, and customer experience touchpoints.
The identity system was developed through a phased approach focused on building consistency across digital, branding, and customer experience touchpoints.
Each phase established a stronger connection between the premium service offered by Hai Acasă and the way the brand was visually experienced.
workflow
The identity system was designed to communicate professionalism, clarity, and trust while maintaining a refined premium aesthetic.
UX/UI DESIGN
The identity system was designed to communicate professionalism, clarity, and trust while maintaining a refined premium aesthetic.
Typography, color, and visual structure were carefully developed to create consistency across both digital and printed applications.
Typography, color, and visual structure were carefully developed to create consistency across both digital and printed applications.
The identity system was extended across premium printed materials and customer-facing touchpoints to create a more cohesive and recognizable brand experience.
Every application was designed to reinforce trust, consistency, and attention to detail.
CASE STUDIES
A selection of brand systems designed across identity, experience, and motion.
FAACTS
*The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments
*The role of visual complexity and prototypicality...
*The role of visual complexity...
