A concept SaaS brand exploring how A.I. can simplify creative research through moodboards, references & visual inspiration, wrapped in a modern product identity.
A concept SaaS brand exploring how A.I. can simplify creative research through moodboards wrapped in a modern product identity.
THE BRAND
Promod's is a fictional AI-powered SaaS platform designed to help designers, creatives, and marketing teams generate moodboards faster using artificial intelligence.
The project explores how a modern visual identity and landing page can work together to communicate innovation, simplicity, and creativity from the very first interaction.
Project Scope
This wasn't a redesign challenge, It was a product positioning challenge.
that balances creativity with technology.
that clearly communicates the product's value within seconds.
ready for future product growth.
Timeline
With the strategy established, the identity system and landing experience were designed together, ensuring every visual and digital touchpoint communicated one cohesive product story.
Rather than approaching this as a single redesign, the transformation was structured as a dynamic, phased evolution.
The project began by defining the product vision and creating a clear value proposition.
workflow
ProMood started as a positioning problem, not a design one. The task: make a fictional AI moodboard tool read as a real, credible product from the first screen.
UX/UI DESIGN
ProMood started as a positioning problem, not a design one. The task: make a fictional AI moodboard tool read as a real, credible product from the first screen. V1 defined the identity and the landing page together, so the brand and the pitch arrived at the same time.
Website V1 was redesigned to improve structure, usability, and mobile performance while still working within the constraints of the existing packaging and brand assets.
workflow
The brand and the landing page were designed as one. Every section on the page reinforces the same product story, so the identity and the pitch never drift apart.
UX/UI DESIGN
The brand and the landing page were designed as one. Every section on the page reinforces the same product story, so the identity and the pitch never drift apart.
By designing the brand and landing page together, every touchpoint contributes to a consistent and engaging user experience.
CASE STUDIES
A selection of brand systems designed across identity, experience, and motion.
FAACTS
*The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments
*The role of visual complexity and prototypicality...
*The role of visual complexity...
