Directed a digital-first rebrand that evolved into a cohesive brand system across product, packaging, and e-commerce over a 12 months period.
Directed a digital-first rebrand that evolved into a cohesive brand system across product, packaging, and e-commerce.
THE BRAND
Supernaturals was created to offer a natural alternative to synthetic vitamin supplements, using nutrient-rich formulas that work in synergy with the body.
Their product, SuperMe, delivers 100% of the recommended daily vitamins in one convenient serving, supporting immune health, performance, and overall wellbeing.
Starting point
The existing visual language relied heavily on a red, white, and light gray palette paired with glossy carton packaging.
While recognizable, this aesthetic created a perception closer to synthetic supplement competitors and made it harder to communicate the brand’s natural positioning.
At the same time, a large volume of existing product stock meant a full rebrand could not happen immediately.
The existing visual language relied heavily on a red, white, and light gray palette paired with glossy carton packaging, while recognizable, this aesthetic felth synthetic.
The existing visual language relied heavily on a red, white, and light gray palette paired with glossy carton packaging.
While recognizable, this aesthetic created a perception closer to synthetic supplement competitors and made it harder to communicate the brand’s natural positioning.
At the same time, a large volume of existing product stock meant a full rebrand could not happen immediately.
The existing visual language relied heavily on a red, white, and light gray palette paired with glossy carton packaging, while recognizable, this aesthetic felth synthetic.
Project Scope
Support product growth, improve digital performance, and strengthen its positioning.
that works consistently across packaging, digital, and brand communication.
to improve structure, usability, and product understanding.
toward a sustainable, scalable system aligned with the brand’s natural positioning.
Timeline
The first priority was to solve the most urgent business challenge, improving the website’s performance and mobile experience.
From there, the project expanded into building a scalable identity system, evolving the packaging, and ultimately aligning all touchpoints into one cohesive brand ecosystem.
Rather than approaching this as a single redesign, the transformation was structured as a dynamic, phased evolution.
The first priority was to solve the most urgent business challenge, improving the website’s performance and mobile experience.
workflow
The project began with a critical issue: the existing website was underperforming, conversion was low, and the mobile experience was nearly nonexistent.
UX/UI DESIGN
The project began with a critical issue: the existing website was underperforming, conversion was low, and the mobile experience was nearly nonexistent.
Website V1 was redesigned to improve structure, usability, and mobile performance while still working within the constraints of the existing packaging and brand assets.
workflow
With the digital experience stabilized, the focus shifted to building a flexible identity system that could support product expansion and create consistency across touchpoints.
Typography, color, iconography, and layout principles were developed as part of a cohesive visual language designed for long-term scalability.
BRANDING
With the digital experience stabilized, the focus shifted to building a flexible identity system that could support product expansion and create consistency across touchpoints.
Typography, color, iconography, and layout principles were developed as part of a cohesive visual language designed for long-term scalability.
Identity, packaging, photography, and digital experience were designed to work together as one connected system ensuring every interaction reflected the same visual and strategic foundation.
The packaging was redesigned as a modular system capable of supporting multiple product variations while maintaining strong recognition and consistency.
The goal was to transition the product presentation toward a more natural, trustworthy, and scalable visual direction.
The packaging was redesigned as a modular system capable of supporting multiple product variations while maintaining strong recognition and consistency.
The goal was to transition the product presentation toward a more natural, trustworthy, and scalable visual direction.
A selection of brand systems designed across identity, experience, and motion.
workflow
Supernaturals is a vitamin supplement brand centered around everyday nutrition and wellbeing.
When the project began, the brand already had an established presence with an existing identity, packaging, and e-commerce platform.
UX/UI DEsign
Supernaturals is a vitamin supplement brand centered around everyday nutrition and wellbeing.
When the project began, the brand already had an established presence with an existing identity, packaging, and e-commerce platform.
Identity, packaging, photography, and digital experience were designed to work together as one connected system — ensuring every interaction reflected the same visual and strategic foundation.
CASE STUDIES
A selection of brand systems designed across identity, experience, and motion.
FAACTS
*The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments
*The role of visual complexity and prototypicality...
*The role of visual complexity...
