Contact

welcome

Mission & Positioning
Mission

ONE BRAND

ONE BRAND

EVERY

SYSTEM

TOUCHPOINT

SYSTEM

Positioning

I DESIGN

EVERY

COMPLETE

BRANDS AS

SYSTEMS

TOUCHPOINT

I design brands as complete systems, aligning identity, UX/UI, and motion to create clarity, consistency, and scalable design languages across every touchpoint.

I design brands as complete systems, aligning identity, UX/UI, and motion to create clarity, consistency, and scalable design languages across every touchpoint.

Design Reel Soon

Design Reel Cooming Soon

CASE STUDIES

branding, packaging & ux/ui

SUPERNATURALS

branding, ux/ui

HAIACASA

branding,  ux/ui

PROMESH

branding, packaging & ux/ui

SUPERNATURALS

branding, ux/ui

HAIACASA

branding,  ux/ui

PROMESH

A selection of brand systems designed across identity, experience, and motion.

Selected Work

APPROACh

How I Solve Design Problems

I approach

every project

as a system

I approach every

project as a system

Not a Set of Deliverables

Not a Set of Deliverables.

Systems Thinking

I design brands as connected systems, ensuring identity, UX & motion work together.

Clarity First

Every decision supports usability, recognition, and consistency.

Built to Scale

Design that evolves with products, teams, and growth.

services

Foundation

BRAND IDENTITY

BRAND

IDENTITY

BRANDING BUILT

As a System

See how identity scales

BRANDING BUILT

As a System

See how identity scales
Experience

UX/UI Design

UX/UI

Design

experiences

Built forClarity

See How Clarity Converts

experiences

Built forClarity

See How Clarity Converts
Expression

MOtion Design

MOtion

Design

Motion built

With Purpose

See How Motion Scales

Motion built

With Purpose

See How Motion Scales

A selection of brand systems designed across identity, experience, and motion.

Selected Services

ABOUT ME

WHO AM I AND WHAT I DO

CLAUDIU EMIL DULAU

CLAUDIU DULAU

Art Director & Designer

Art Director & Designer

I design thoughtful brand systems and digital experiences grounded in strategy, clarity and craft.

With over 15 years of experience, I’ve worked across agencies and in-house teams, helping brands communicate more clearly and consistently.

I design thoughtful brand systems and digital experiences grounded in strategy, clarity and craft. With over 15 years of experience, I’ve worked across agencies and in-house teams, helping brands communicate more clearly and consistently.

REVIEWS

TESTIMONIAL 1

I THINK ANY TEAM WOULD
BE LUCKY TO HAVE HIM

I THINK ANY TEAM WOULD BE

LUCKY TO HAVE HIM

I THINK ANY TEAM

WOULD BE LUCKY

TO HAVE HIM

I THINK ANY TEAM WOULD

BE LUCKY TO HAVE HIM

Oana Bouhaoui

Co-founder @ Romanian IT | Forbes 30 under 30

Claudiu has helped us build a solid brand image andwas very quick to understeand our needs and our vision.

He is extremly responsive, adaptable and has a wide setof skills, from print, ux and graphic design which makeshim a very valuable member of our team.

As a person he is fun to work with, punctual and poursa lot of passion into everything he does.

I think any team would be lucky to have him.

Claudiu has helped us build a solid brand image andwas very quick to understeand our needs and our vision. He is extremly responsive, adaptable and has a wide setof skills, from print, ux and graphic design which makeshim a very valuable member of our team.

As a person he is fun to work with, punctual and poursa lot of passion into everything he does. I think any team would be lucky to have him.

TESTIMONIAL 2

Very good at under-
standing client needs

extremely good at

understanding client needs

extremely good at

understanding

client needs

extremely good at under

standing client needs

Stephen Delisle

Sales Director & Marketing Professional

Claudiu is extremely good at understanding clients' needs. That combined with his friendly personality and professional work ethic make him very enjoyable to work with.

He pays close attention to what you say during consultation sessions and tries to capture the essence of your requests in his designs. In other words, he doesn’t just create something that looks visually pleasing, but he also makes sure that it reflects the values of your organization.

I highly recommend Claudiu.

Claudiu is extremely good at understanding clients' needs. That combined with his friendly personality and professional work ethic make him very enjoyable to work with. He pays close attention to what you say during consultation sessions and tries to capture the essence of your requests in his designs.

In other words, he doesn’t just create something that looks visually pleasing, but he also makes sure that it reflects the values of your organization. I highly recommend Claudiu.

TESTIMONIAL 3

Take the time and
meet Claudiu!

Take the time and

meet Claudiu

Take the time

and meet

Claudiu.

Take the time and

meet Claudiu.

Valentin Maior

Co-founder @ Romanian IT | Forbes 30 under 30

I had the opportunity to collaborate with Claudiu on several project related to our Non-Profit and we were surprised by the level of commitment and involvementhe dedicated to the projects. Always on time and opened to changes and suggestions. The entire team is very proud to have him as one of our members.

I have already and continue to strongly recommendhim to any contractor or teams that are looking for a good communicator, professional, passionate designer and dedicated team member. Take the time and meet Claudiu.

I had the opportunity to collaborate with Claudiu on several project related to our Non-Profit and we were surprised by the level of commitment and involvementhe dedicated to the projects. Always on time and opened to changes and suggestions. The entire team is very proud to have him as one of our members.

I have already and continue to strongly recommendhim to any contractor or teams that are looking for a good communicator, professional, passionate designer and dedicated team member. Take the time and meet Claudiu.

SELECTED CLIENTS
SELECTED CLIENTS

FAACTS

WHAT WE ARE UP AGAINST

IT TAKES 0.17 Seconds for users to form a first impression about your website / brand*  

IT TAKES 0.17 Seconds for  

users to form a first  

impression about your  

website / brand*  

IT TAKES 0.17

Seconds for

users to form a  

first impression

about your

website / brand*  

IT TAKES 0.17 Seconds for users to form a  

first impression about your website / brand*

*The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments

*The role of visual complexity and prototypicality...

*The role of visual complexity...

design related.

First impressions are 94% design related.

design related.

For first impressions, visual appeal even beats usability.

A positive first impression can increase overall satisfaction.